Held from October 7 to 11 in Cologne (Germany)
- Coinciding with the celebration of the fair, Incarlopsa launches worldwide its new Duroc fuet within its range “La charcutería Duroc Loriente”, one of the many references of this brand that the company will bring to Anuga.
- Incarlopsa will also have references of the brand Félix de Múrtiga, its premium brand of Iberian products, bringing the Jabugo pastures to Germany.
- Internationalization continues to be one of the strategic axis for the company’s long-term growth. In 2022, foreign sales increased by more than 60% compared to the previous year and already represent more than 13% of Incarlopsa’s total sales.
Tarancón (Cuenca), October 2, 2023. – Incarlopsa, a leading company from Castilla-La Mancha in the production and processing of pork products, will participate for the second consecutive edition in Anuga, one of the professional meetings of reference for the food sector worldwide. Incarlopsa’s presence at this edition of the fair is in line with the company’s strategy of strengthening its internationalization. Anuga 2023 will be held in the German city of Cologne, from October 7 to 11.
Incarlopsa will have its own stand of 42 square meters located in the Hall 5.2, booth A048. Visitors will be able to know the main product references and the novelties of two of the group’s brands: Loriente and Félix de Múrtiga.
Specifically, Incarlopsa will attend Anuga 2023 with numerous references of the Loriente brand, including the world launch of the new Duroc fuet within its range “La charcutería Duroc Loriente”. The offer will be completed with pieces of Serrano Reserva and Gran Reserva ham and a wide assortment of dry-cured sausages in different formats, among other references, developed with the needs of today’s consumers in mind.
Under the Félix de Múrtiga brand, Incarlopsa will transport the Jabugo pastures to Germany. Among the references of Incarlopsa’s premium brand of Iberian ham, will highlight pieces of 100% Iberian Acorn-fed Ham D.O.P Jabugo and prepacked dishes of Iberian Ham and Shoulder cut by knife, among others.
A firm commitment to internationalization and diversification
The diversification of the product range and the internationalization of the company are two of the cornerstones of Incarlopsa’s long-term growth strategy. Thus, the company is reinforcing its presence in international meetings of relevance in the world food sector, such as Anuga.
The success of this strategy is evidenced by the increase in turnover in international markets recorded by the company in 2022. In the last available closed fiscal year, Incarlopsa’s foreign sales increased by more than 60% and already represent more than 13% of the group’s total sales. Incarlopsa distributes its products in 36 countries so far.
About Incarlopsa
Incarlopsa, a family company with 100% Spanish capital and more than 40 years of history, is a referent in the meat sector in Spain. With headquarters in Tarancón (Cuenca) and 11 production centers in Castilla-La Mancha, Castilla y León and Andalusia, it specializes in the production of fresh, cured, and Iberian pork products.
Incarlopsa’s human team has doubled in recent years. The group currently generates more than 4,000 direct and indirect jobs.
Incarlopsa has a vertical production model that guarantees total traceability of the production process and maximum consistent product quality. Quality, food safety and respect for the environment articulate a sustainable management model that is a leader in its sector, in which innovation plays a fundamental role.
More information can be found at https://www.incarlopsa.es/