La Hacienda del Ibérico is a brand created to Incarlopsa´s Iberian products that are available for sale at Mercadona supermarkets.
La Hacienda del Ibérico offers fresh pork products, Iberian cold cuts, cured Iberian ham… products with the highest quality and traditional tastes with the maximum guarantees and the most rigorous health controls.
Incarlopsa has been working with Mercadona for more than 20 years, both of them work together to achieve the progress in the product development process and offer the highest quality of La hacienda del Iberico products.
La Hacienda del Iberico logo has two parts: the graphic part and the nominative part.
The name is the nominative part: to select and develop the name “La Hacienda del Ibérico” many options were studied in detail adapting it to the specific product and the final consumer.
The Graphic Part: The icon was developed as a “shield” that contains the brand name, product category and a distinguishing element such as the letter “I” representative of Incarlopsa wich is the beginning of “Iberian”.
The colours were selected according to the graphic line; Gold colour differentiates the category of the products in the supermarkets and Black colour gives a touch of seriousness, elegance and warmth.
In all the products that Incarlopsa produces for Mercadona Supermarkets, food safety and the quality of our products prevail.